Rehab Model Village , 3 No Nachunguri,Hapachara,Bongaigaon,Assam
Agenda
What are the key challenges faced by rural India?
What has Drishtee done about it?
Where does the Model Village Plan fit in?
What is a Model Village?
What is the Model Village ecosystem?
How will the Model Village work?
Model Village Pilot: Observations & Recommendations
Model Village Plan: Roll Out Phases
What impact will Model Village deliver?
How you can participate?
Agenda
What are the key challenges faced by rural India?
What has Drishtee done about it?
Where does the Model Village Plan fit in?
What is a Model Village?
What is the Model Village ecosystem?
How will the Model Village work?
Model Village Pilot: Observations & Recommendations
Model Village Plan: Roll Out Phases
What impact will Model Village deliver?
How you can participate?
Drishtee operates a supply chain network in a
“Route” which connects 20 villages per Route
The last mile of Drishtee’s operations that connects to a village is a “Route”.
Drishtee’s Route is established at the Block* level and a Route covers a group of
20 contiguous villages – there are 6 such Routes/ Block (one per day of the
week)
On each of these Routes, Drishtee services four categories of entrepreneurs:
Rural Retail Points (RRPs)
Education Kiosks
Banking & Micro Finance Kiosks; and
Health Kiosks
Drishtee’s vehicle leaves its Block level office in the morning (fully loaded with
FMCG goods as well as material for other entrepreneur categories) and comes
back empty in the evening. This process, however, leaves some spare capacity
which can be utilized if there were some produce from a village-based micro
enterprise that can be loaded on to the vehicle during its return journey
* Block is an administrative unit in an Indian state under a District but above the villages Rural Retail
Point
Drishtee’s 4C Support for Rural Entrepreneur
DF: Drishtee Foundation
DDCL: Drishtee Development & Communications Ltd.
DSDC: Drishtee Skill Development Center Pvt. Ltd.
TBE: To be established
Drishtee currently covers over 5,000 villages and
14,000 entrepreneurs in three Indian states
Drishtee’s footprint in rural India extends across 17
states, over 150 districts covering 8,000+ villages
with 25,000+ entrepreneurs across India
From among this pan-India footprint, Drishtee is
mainly active in the three states of Assam, Bihar, and
Uttar Pradesh where its footprint covers 5,000
villages with about 14,000 entrepreneurs and is
perhaps the fastest-growing such network
Model Village Defined
A Model Village is a sustainable rural community that is
able to generate and maintain the resources necessary
to improve its level of wellbeing and happiness without
depleting economic, social & environmental values
In doing so, the Model Village strengthens the
sustainability pillars of “Livelihood”, “Infrastructure” and
“Services”
Therefore, the Model Village Plan is a natural next step
in line with Drishtee’s current focus on “Services” and
presents a holistic mechanism of bringing about
sustainability of a village community unit
The Model Village ecosystem consists of four
entities with specific focus and purpose
• Providing loans to the micro-enterprises
established in villages and provide seed capital
for basic infrastructure development in villages
MV
Fund
(MVF)
• Providing micro-enterprises the 4C support
framework i.e. Capital, Capacity, Channel,
& Community engagement and providing
Services to villagers as is being done
currently
Drishtee
• Small businesses set up in villages
to provide livelihood opportunities
and stimulate village economy
Village Micro-Enterprise
(MME)
• Providing basic
infrastructure such as
health, sanitation, potable
water, etc. in the village
Model Village Company (MVC)
• Livelihood and Infrastructure
• Livelihood,
Infrastructure and
Services
• Primarily
Livelihood
• Primarily basic
Infrastructure
Focus Entity Purpose The Model Village Fund builds o
The Vision and Goal of the Model Village Plan
Vision: We envision sustainable rural communities that
are able to generate and maintain the resources
necessary to increase their level of well being and
happiness without depleting economic, social &
environmental values
Goal: To understand a community ecosystem and
engage 500 rural communities in the development of
village based micro-enterprises that enable the
increase of assets, income generation opportunities,
provision of adequate services and advancement of
social equity and sustainability by 2016
Model Village Pilot: Observations
Following are the key observations from this pilot:
It is important for the individual entrepreneur to be completely
focused on the business he/ she proposes to set up in the village
and not get distracted – there have been instances that the
business suffered because of marriage in the family or similar
reasons
It is seen that existing entrepreneurs are more likely to take lead
in setting up micro-enterprises rather than new entrepreneurs
because of lack of previous experience and risk averseness
The model of Self-Help-Groups (SHGs) being formed to start
micro-enterprises is not evident
Currently, Drishtee is conducting a 1-year pilot of Model Village
Plan at Thawar village in the northern Indian state of Uttar Pradesh
with the objective to set up the processes and metrics that shall lead
to establishing a replicable unit of Model Village
Summary
Model Village Plan envisages sustainability of a village
community by supporting all the pillars of sustainability
namely Livelihood, Infrastructure and Services
Model Village presents a credible vehicle for bringing
about sustainability of a village community unit, which is
in line with Drishtee’s current focus on Services pillar
The plan is scaling up of Model Village from 1 village in
2011/12 to 500 villages in 2016/17
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